Vol. 1 No. 4 (2025): December

Published: 2025-12-26

In this issue Vol. 1 No. 4 (2025): December, we have processed 6 submitted manuscripts. 0 article was declined after initial review by the editor, 1 article was declined after the peer review process, and 5 articles were published.   In this issue Vol. 1 No. 4 (2025): December, all of the published articles were authored/co-authored by 15 authors, from 5 institutions, and 1 country, i.e., Institut Teknologi dan Ilmu Sosial Khatulistiwa (Indonesia), Universitas Negeri Padang (Indonesia), STIE Perdagangan (Indonesia), Universitas Negeri Jakarta (Indonesia), and Universitas Muhammadiyah Metro (Indonesia).  

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Articles
The Effect of Interpersonal Communication and Service Quality on Customer Satisfaction at Hers Aesthetic Clinic Pasaman Barat
View : 128 Download : 145 Pages : 129-135
The Effect of Interpersonal Communication and Service Quality on Customer Satisfaction at Hers Aesthetic Clinic Pasaman Barat
128 145 129-135
Determinants and Theoretical Perspectives of Continuance Intention in Digital Payment Services: A Systematic Literature Review
View : 377 Download : 219 Pages : 136-142
Determinants and Theoretical Perspectives of Continuance Intention in Digital Payment Services: A Systematic Literature Review
377 219 136-142
The Influence of Green Product Knowledge, Green Trust, and Perceived Consumer Effectiveness on Green Purchase Intention and Green Purchase Behavior of Sustainable Fashion Products
View : 263 Download : 291 Pages : 143-159
The Influence of Green Product Knowledge, Green Trust, and Perceived Consumer Effectiveness on Green Purchase Intention and Green Purchase Behavior of Sustainable Fashion Products
263 291 143-159
The Effect of the Quality of Bank Mandiri’s Application Services on Customer Loyalty Among Kopra Users
View : 73 Download : 97 Pages : 160-178
The Effect of the Quality of Bank Mandiri’s Application Services on Customer Loyalty Among Kopra Users
73 97 160-178
The Role of Business Assistance in Digital Marketing Strategies to Increase MSME Sales Volume in East Lampung: A SWOT and QSPM Approach
(A Case Study of Bank BTPN Syariah Customers)
View : 58 Download : 85 Pages : 179-187
The Role of Business Assistance in Digital Marketing Strategies to Increase MSME Sales Volume in East Lampung: A SWOT and QSPM Approach
(A Case Study of Bank BTPN Syariah Customers)
58 85 179-187