Vol. 1 No. 2 (2025): June

Published: 2025-05-22

In this issue Vol. 1 No. 2 (2025): June, we have processed 6 submitted manuscripts. 1 article was declined after initial review by the editor, 0 article was declined after the peer review process, and 5 articles were published.   In this issue Vol. 1 No. 2 (2025): June, all of the published articles were authored/co-authored by 12 authors, from 4 institutions, and 2 countries, i.e., Universitas Sumatera Utara (Indonesia), Universitas Muhammadiyah Jakarta (Indonesia), Universitas KH. A. Wahab Hasbullah (Indonesia), Malang State Polytechnic (Indonesia), and Delta State University, Abraka (Nigeria).  

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Articles
The Influence of Brand Ambassador and Brand Trust on Consumer Loyalty of Evolene Supplements
Abiyyu Agung Harahap* - Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Indonesia Hafiza Adlina - Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Indonesia
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View : 468 Download : 310 Pages : 34-44
The Influence of Brand Ambassador and Brand Trust on Consumer Loyalty of Evolene Supplements
Abiyyu Agung Harahap* - Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Indonesia Hafiza Adlina - Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Indonesia
Download PDF DOI
468 310 34-44
Social Media Marketing Activities in Increasing Purchase Intent through Consumer Brand Engagement in Trendy Beverage Products among Generation Z in South Tangerang City
Daman Sudarman* - Universitas Muhammadiyah Jakarta, Indonesia Djoko Hananto - Universitas Muhammadiyah Jakarta, Indonesia Helin Garlinia Yudawisastra - Universitas Muhammadiyah Jakarta, Indonesia
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View : 474 Download : 482 Pages : 45-51
Social Media Marketing Activities in Increasing Purchase Intent through Consumer Brand Engagement in Trendy Beverage Products among Generation Z in South Tangerang City
Daman Sudarman* - Universitas Muhammadiyah Jakarta, Indonesia Djoko Hananto - Universitas Muhammadiyah Jakarta, Indonesia Helin Garlinia Yudawisastra - Universitas Muhammadiyah Jakarta, Indonesia
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474 482 45-51
Internal and External Factors Affecting Profitability in Private Banking for the Period 2019-2023
Lailatus Sa'adah* - Faculty of Economics, Universitas KH.A. Wahab Hasbullah, Indonesia Putri Marsella Zalianti - Faculty of Economics, Universitas KH.A. Wahab Hasbullah, Indonesia
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View : 196 Download : 119 Pages : 52-58
Internal and External Factors Affecting Profitability in Private Banking for the Period 2019-2023
Lailatus Sa'adah* - Faculty of Economics, Universitas KH.A. Wahab Hasbullah, Indonesia Putri Marsella Zalianti - Faculty of Economics, Universitas KH.A. Wahab Hasbullah, Indonesia
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196 119 52-58
Development of a Catalog Website as a Promotional Media for MSME MMSI Singosari Malang
Abdurrahman Tsaqif* - Malang State Polytechnic, Malang, Indonesia Fatkhur Rochman - Malang State Polytechnic, Malang, Indonesia Tri Istining Wardani - Malang State Polytechnic, Malang, Indonesia
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View : 248 Download : 194 Pages : 59-64
Development of a Catalog Website as a Promotional Media for MSME MMSI Singosari Malang
Abdurrahman Tsaqif* - Malang State Polytechnic, Malang, Indonesia Fatkhur Rochman - Malang State Polytechnic, Malang, Indonesia Tri Istining Wardani - Malang State Polytechnic, Malang, Indonesia
Download PDF DOI
248 194 59-64
Influence of New Media on Modern Day Journalism: A Study of Selected Media Houses in Delta State
Success Okuchemiya - Department of Mass Communication, Faculty of the Social Sciences, Delta State University, Abraka, Nigeria Orji Majority* - Department of Mass Communication, Faculty of the Social Sciences, Delta State University, Abraka, Nigeria
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View : 362 Download : 297 Pages : 65-72
Influence of New Media on Modern Day Journalism: A Study of Selected Media Houses in Delta State
Success Okuchemiya - Department of Mass Communication, Faculty of the Social Sciences, Delta State University, Abraka, Nigeria Orji Majority* - Department of Mass Communication, Faculty of the Social Sciences, Delta State University, Abraka, Nigeria
Download PDF DOI
362 297 65-72