Unveiling The Role of Habit in Digital Payment Continuance: A Systematic Literature Review and Bibliometric Analysis
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Puspa Leni*
Yunia Wardi
Abror Abror
Vidyarini Dwita
The rapid expansion of digital payment systems has shifted the focus of academic research from initial adoption to user retention, making continuance intention an increasingly important area of investigation. This study delineates the intellectual structure, chronological trends, and research saturation within the global literature on the role of consumer habit in driving digital payment continuance intention through a hybrid methodology that combines a Systematic Literature Review (SLR) with bibliometric analysis using VOSviewer. A keyword-based search strategy was employed across major global academic databases to retrieve relevant peer-reviewed publications. The findings indicate that network visualization reveals a single cohesive research cluster in which habit demonstrates the strongest link strength with continuance intention. Overlay visualization illustrates the chronological evolution of the field, beginning with an emphasis on gender disparities in the mid-2022 literature, progressing toward the central habit–continuance intention relationship in late 2022, and advancing to recent studies that primarily focus on multigroup comparative analyses after 2023. Furthermore, density visualization identifies age as the least explored variable, indicating a substantial research gap. These findings suggest that future studies have strong novelty potential by examining age as a moderating variable to enhance understanding of continuance intention within the evolving digital payment ecosystem.
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